focused targeting 

Our targeting method revolutionizes the way our clients reach potential customers. We'll identify consumers likely to buy your products and services and place your ads where they spend their time online. We’ll target the perfect audience for your campaign with pinpoint accuracy and leverage valuable data to reach them when they are making buying decisions. 

advertising platforms

Google Ads

Microsoft Ads

Twitter Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

(we drive a boat load of conversions through these channels)

We'll display your ads on all the most popular digital platforms, social channels, and mobile apps. We make it possible for our clients to reach the right people at the right time on the right platforms. We customize your ads to have a positive impact on scaling your business and bringing your brand to life.

advertising creative

Our in-house designers work with you to get the perfect look and feel for your ads, no matter what you envision. Your ads will stir emotion and change perception — even make users forget they’re looking at an ad. We translate your vision into compelling content that gets engagement and generates sales. We use the latest trends, tactics, and thought leadership to boost your advertising conversions and post-click engagements.

reporting

Our detailed reporting provides in-depth analytics to inform your marketing strategies and business decisions and marketing strategies. You'll have access to monthly campaign data & performance and see the results! Our expert analytics turn your campaign data into a powerful asset which we leverage to make better, more informed decisions . We'll connect your data sources, track all KPIs, optimize marketing spends, and give performance insights to make smarter decisions!

Whether you’re trying to enlist an agency, improve your marketing results, or leave behind an agency you no longer want to work with, we're here to help. Take the first step! 

Let us know a little bit about who you are and we'll get to work.

Frequently Asked Questions About Pay Per Click

Around 65% of small-to-midsized businesses (SMBs) invest in PPC campaigns, making it one of the most popular digital marketing strategies.

If you’re looking to become a part of that group (and get in on PPC’s impressive 2:1 return on investment), this PPC FAQ can help you get started. Keep reading to get answers to your biggest PPC questions!

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What Is Pay Per Click?

A paid online advertising strategy, pay-per-click advertising allows your business to place ads across the web. You can promote your company in search results, on websites, and even on social media platforms. PPC ads can feature text, images, and even video. PPC advertising is also known for its multiple targeting options like: Device, Location, & Interests

Compared to traditional advertising, pay-per-click advertising operates on a different pricing model. Instead of paying for your ad upfront, you pay when someone clicks on your ad. This payment model is why advertisers call it pay-per-click advertising.

What is a PPC ad network?

An ad network refers to a platform that can deliver your ads to users. Google Ads (previously known as Google AdWords) is an example of an ad network. If you want to create PPC ads, you will use an ad network, like Google Ads, Facebook, or Microsoft Advertising.

What is PPC ad spend?

Ad spend, also known as advertising spend, is your ad network budget. It’s how much you’re willing to spend with ad networks, whether for the year or the month. In most cases, businesses use ad spend to refer to their monthly budget.

With PPC advertising, you can create an ad spend that fits the needs of your business and audience. Whether you want to dedicate your entire ad spend to one ad network, like Google Ads, or multiple ad networks, you have full control of your PPC ad spend. If you’re unsure about where to invest your ad spend (or even how much to spend), ask Wildfire.

Do people really click on online PPC ads?

Yes! Ads that appear in search results earn more than 45% of page clicks. Even better, people who click on ads are twice as likely to buy a product or service than an organic visitor, or someone who visits your site without clicking on an ad.

With PPC ads, you can reach people looking to buy, which can make an immediate impact on your sales numbers. Not to mention, PPC ads also deliver an average return on investment (ROI) of $2 for every $1 invested. If you’re advertising with Google Ads, that amount increases to $8.

People not only click on online ads but also act on them, like by making a purchase.

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